Brand Development

Leo’s Fine Chocolates was a passion project inspired by my dog and was brought to life by my love of product packaging design and branding. The initial brand identity and concept for the artisan chocolatier was derived from studying the natural shapes and textures of agate stones and the soft ripples of satin fabric. The juxtaposition of the two (rough vs. softness) gave light to a design system that incorporates both hard lines and soft shapes and a color palette that is vibrant yet subdued.