Honey & Roses Coffee Co.
A provider of small-batch + ethically sourced coffee and homeware based in New York, NY
Scope:
Digital illustrations for social channels, packaging design, and marketing assets
Coffee Label Packaging Design
Partnered with the head of marketing to design labels for Honey & Roses’ new line of artisan coffee. The label was inspired by co-owner and actor Ryan Hansen and pays homage to the lightheartedness and comedic qualities of the brand’s marketing voice. Illustrations were done utilizing Adobe Draw on iPad as well as Photoshop and InDesign.
Coffee Roaster Cards
As a marketplace for small-batch coffee, Honey & Roses maintained a subscription box featuring their array of roasters. In order to give subscription box customers a bit of context around the brands of coffee they were enjoying, the roaster cards were designed as a way to bring a bit of the history behind the product utilizing Canva and Adobe Creative Suite. These cards were sent out to customers and also marketed on the brand’s Pinterest page.
Illustrations for Marketing Campaigns
Ideated and designed illustrations around brand marketing campaigns for social channels and the ecommerce site. From holiday sales messaging, Halloween giveaways, and the company’s drink coffee and vote campaign, digital assets were created to bring the campaign to life. Illustrations were created on iPad utilizing Adobe Fresco and Illustrator.
